Paya Lebar is a planning area located in the East Region of Singapore, bordered by Hougang to the west, Sengkang to the northwest, Tampines to the east, Bedok to the south and Pasir Ris to the north.

As part of the Singapore Urban Redevelopment Authority’s (URA) Master Plan 2014, Paya Lebar Central was identified as one of the five growth areas. It was since earmarked as an up-and-coming commercial hub, in line with the wider decentralisation strategy to ensure the city’s sustainable growth. Through its participation in the pilot Business Improvement District (BID) programme, stakeholders will be able to work together to form a collective vision that taps into the creativity and resources of everyone to strengthen the district.